Music as advertisement: Capturing and sustaining attention in the attention economy era

Research output: Contribution to Book/Report types › Book Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	The Oxford Handbook of Music and Advertising
Publisher	Oxford University Press
Pages	794-815
Number of pages	22
ISBN (Electronic)	9780190691240
Publication status	Published - 1 Jan 2021
Externally published	Yes

Cite this

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title = "Music as advertisement: Capturing and sustaining attention in the attention economy era",

author = "Gauvin, \{Hubert L{\'e}veill{\'e}\}",

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booktitle = "The Oxford Handbook of Music and Advertising",

publisher = "Oxford University Press",

address = "United States",

}

TY - CHAP

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M3 - Book Chapter

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